The Coach's Fatal Error? Taking On The Executives and an Unassailable Executive Tier

Itranspired the manager endured defeat by Grimsby. He weathered losing a crucial European final versus one of the worst Spurs sides for many years. He withstood losing at home to domestic rivals, a lowly league position, an unwavering system, laying waste to the team's best homegrown talent, the 32% win rate, labeling his team the worst the club has ever seen. Yet, there existed a single opponent with whom the Portuguese coach would not be allowed to engage. If you challenge the sporting director, you had better succeed.

Unfortunately, like many a Premiership defender in Blackburn’s championship campaign, Amorim took on Jason Wilcox and appears to have failed. Even the most distracted of readers can see the irony here: a coach who often railed at his players for losing one-on-one duels succumbing when confronted by the white heat and animal charisma of a England's top division's most intimidating football executives.

In truth, this entire bruising episode seems to paint the director in a different perspective. It may have been tempting, based on his nine months of experience at Southampton, to view him as merely a drudge within the club's structure: a man who owed his position as much to his close relationship with ex-colleague a fellow executive rather than any verifiable talent. How wrong everyone was. By masterfully outsmarting the club's celebrated manager, just as he bested the unfortunate Dan Ashworth earlier, he has demonstrated to be among the sport’s strategic masterminds: a strategic mind of which United’s mid-table rivals are now rightly wary.

The Tactical Conflict Regarding Formation & Ideology

To illustrate, this was the director who having been part of the hierarchy that appointed the 3-4-3 fundamentalist the coach originally, was instrumental in attempting to convince him to ditch his beloved 3-4-3. Unsurprisingly, these pleas were resisted. But perhaps such directives hold greater authority when issued by a man of a man the impeccable football pedigree he possesses, a veteran of three England caps and a contributor to a title-winning side decades past.

Maybe eventually Jason Wilcox might agree to explain his reasoning publicly. Maybe one day questions may arise regarding why the coach is walking away with a full payout, with no penalty clause activated. But Jason Wilcox seldom speaks in public, for excellent reasons. The real thinkers in football – individuals such as Jason Wilcox – simply operate on a plane exceeding our prosaic understanding. If he ever did speak, probably all we would hear is a series of high-frequency signals and complex calculations. Desiring an explanation is not quite the same as being prepared to receive.

The INEOS chief reportedly suggested using the winger in a defensive role.
Sir Jim Ratcliffe has allegedly suggested utilizing the attacker at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

The Supreme Authority Behind Command

But of course, by focusing our attention on Jason Wilcox we overlook the true genius behind the club's current leadership. Jason Wilcox is, after all, simply carrying out the commands of his superior the billionaire owner, who privately has made very clear his preference for a four-man defense. According to reports, Ratcliffe has also suggested playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to adopt analytics and analytics. According to ESPN, during a leadership summit soon after his investment, he declared that United’s style to football “shall be decided in this room”.

Ultimately, Sir Jim is an expert in this technical footballing stuff, leveraging his previous experience in petrochemicals and sailing. Above all he is immensely wealthy, and as we all know, the wealthy are the best of us: more insightful, sagacious, strategically brilliant, simply superior. Who else would you trust to manage a strategic plan of cost-cutting, the building of a new stadium that appears similar to an abstract design, the acquisition of a new striker?

The Modern Soccer Order: Executives Above Coaches

This represents a shift we are increasingly seeing in top-tier football. Historically, teams mistakenly entrusted major sporting choices to subordinate staff like managers, scouts – players themselves. Maybe previously feasible for an up-and-coming, visionary coach with a philosophy and drive to go into an organization and implement their plan supported to fruition. Yet how many businesses have these guys set up? What number of large-scale layoffs have they overseen? Better by far to invest the real power where it rightly belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. Better by far to decide the tactics by the directors and hire a coach who will adapt their methods accordingly. If coaches were formerly chefs, they have become more like Deliveroo drivers: not really responsible for the food, but still finally accountable if it arrives poorly or fails of the box.

In the meantime, their job has become not about defining the vision and more about marketing it: the receptionist on the front desk, the public face of an organisation they have minimal power to change. Enzo Maresca takes a squad of literal children into Europe and wins domestic cups, and effectively is dismissed for speaking out. A manager at Celtic sees his reputation ruined whereas those individuals who hired him continue to make errors indefinitely.

A Modern Corporate Game: Accountability Only for the Coaches

And possibly on some microcosmic level this is simply corporate governance at work: the rise of a gilded elite who are infallible, whose choices remain untouchable, whose mistakes can invariably be resolved by sacking without justification. Hire the system coach and then dismiss him for using excessively 3-4-3. Hire the process guy and later discard him for taking excessive time. And above all be grateful; for the incremental season ticket price rises, for the latest player acquisitions, for the fact that the grownups – however well qualified – are in charge.

Bradley Hernandez
Bradley Hernandez

A seasoned investment analyst with over a decade of experience in SME financing and economic development strategies across Africa.

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